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Custom software development company

Custom Software Development Built Around How You Actually Work

We design and build custom software for businesses whose workflow does not fit an off-the-shelf product: portals, internal platforms, integrations and dashboards, engineered to run in production and owned by you.

Book a systems auditSee what we have shipped

When custom software is the right answer

Off-the-shelf software is the right answer more often than software companies admit. Custom software earns its cost when the process is what makes your business different, when you are paying per seat for growth, or when the work spans three tools nobody connected.

We tell you which one you are buying before you commit. Sometimes the fix is connecting tools you already own. Sometimes the system you need does not exist and has to be built properly.

What we build is shaped by your workflow, not by what a template allows, and it connects to the stack you already run.

What we build

The systems a business runs on.

Operations platforms and portals

Internal and partner-facing portals that carry a process end to end: onboarding, fulfilment, field work and reporting.

Integrations with your existing stack

Two-way sync with Zoho, Shopify, Stripe, your CRM, warehouse systems and the spreadsheet somebody guards.

Data platforms and dashboards

One calculation behind every report, fed by pipelines, so dashboards stop disagreeing with each other.

Rebuilds of systems past saving

When a backend has no usable documentation and cannot be extended, we prove the rebuild with a proof of concept on the hardest part before committing.

Marketplaces and multi-tenant products

Platforms with several kinds of user, payouts and permissions, such as creator marketplaces and fleet-wide audit tools.

Production engineering

Authentication, roles enforced in the database, background jobs with retries, monitoring and documentation from the first release.

Engineered to survive production

A demo and a system people rely on are different artefacts. These are the things we do not skip.

  1. 01

    Discovery before code

    Time spent on the real process, the data and the edge cases, so we build the system the business needs rather than the one in the brief.

  2. 02

    A proof of concept on the hardest part

    If a rebuild is on the table, we de-risk the worst calculation or integration first and show you the result.

  3. 03

    Ship in slices

    You see something real every two weeks, not a status deck. A small slice in production fails loudly in three weeks, which is the useful kind.

  4. 04

    Rules enforced in the database

    Roles and permissions live in the data layer, not only the interface, so a missed check on screen is not a breach.

  5. 05

    Code you keep

    You keep the code, the infrastructure, the documentation and the runbooks, handed over in a state another engineer can pick up.

Custom systems we have shipped

Each replaced a manual process or a system that had stopped scaling.

Enterprise data infrastructureBusiness HubThree initiatives on a dying backend, rebuilt as one platform after a proof of concept on the hardest calculations.Read case studyPrint-on-demand & fulfilment SaaSFramico200+ wall-art orders a day printed and shipped by hand. Now they arrive by webhook and route themselves to a tracking number.Read case studyOperations portalNorthgate PortalEverything downstream of a signed deal, from profiles and matching to contracts and visas, brought onto the CRM record it belongs to.Read case study

How a build runs

  1. 01

    Audit

    About a week. We map the process, the systems and the data, and tell you whether to connect, buy or build.

  2. 02

    Design and prove

    Architecture, interface and a proof of concept on the riskiest part, before the full build is committed.

  3. 03

    Build in slices

    Working software every two weeks. A first build is typically in production in three to four weeks.

  4. 04

    Launch and hand over

    Documentation, runbooks and a clean handover, with the option for us to keep shipping alongside your team.

Custom software development, answered

It is designing and building software around one business’s workflow instead of adapting the business to a packaged product. Typical examples are operations portals, integrations between existing tools, data platforms and customer-facing products.

Build when the process is your edge, when per-seat licensing is taxing growth, or when work spans several tools with no good connection. Buy when a product already fits. We tell you which applies before you commit.

It depends on scope, integrations and how much needs rebuilding. We scope it after a short audit, so you know what you are buying before you commit, and you see working software every two weeks rather than a status deck.

The audit takes about a week. A first build is typically running in production in three to four weeks. Full platforms run longer, but you see something real every two weeks.

That is the normal starting point: Zoho, Shopify, Stripe, a CRM, a warehouse system and a spreadsheet somebody guards. Where an API exists we use it. Where it does not, we build the bridge. Nothing gets migrated.

You keep the code, the infrastructure, the documentation and the runbooks. Everything is handed over in a state another engineer can pick up. Lock-in is not a business model we are interested in.
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Read more
How We BuildYour first automation should be embarrassingly smallLarge transformation programmes fail quietly for eighteen months. A small slice in production fails loudly in three weeks, which is the useful kind.Systems IntegrationYour integration layer is a person with two browser tabs openMost businesses already have an integration layer. It is a human being, and they are the least reliable and most expensive part of the stack.How We EngageName the number before you write the codeIf a build has no agreed metric, its success becomes a matter of opinion. Opinion always favours whoever is presenting.

Tell us the workflow that costs you most.

Thirty minutes with an engineer. You leave with an honest view on whether to connect, buy or build, whether you hire us or not.

Book a systems audit